About
Hey there! I'm a 32-year-old technology enthusiast who's currently engaged. I have a real passion for combining marketing and technology to create amazing experiences that drive results. Over the past seven years, I've been working in the data-driven Growth and Digital Marketing world, and I've helped to drive revenue growth across a range of industries. Most recently, I've been working with聽Traworld, a fast-growing Corporate Culture B2B Provider in Malaysia.
My approach to marketing is to take a full-funnel and holistic view of things. I use marketing technology, automation, and analytics to optimize the customer experience throughout their entire lifecycle. This allows me to deliver 1:1 hyper-personalized campaigns at scale.
As part of my work, I lead the marketing team that's focused on driving incremental and continual improvements. We're always experimenting to improve key metrics like LTV, CAC, ROAS, Retention, and more. It's a challenging and exciting field, and I love every minute of it!
When I'm not working, I'm usually indulging in my creative pursuits. I'm really passionate about music, singing, and programming.
There's something about building for the web that I find incredibly rewarding. Whether it's starting with a simple HTML file or working on a complex Next.js application, there's always a sense of excitement and possibility. That's because the web is such an amazing platform.
Experiences
Aug 2022 - PRESENT Head Of Marketing 路 Traworld
Handle big to small marketing matters from social media, branding, digital ads to event planning & coordination in the company. Work on some tech aspects of things if required. Participate, advise and plan on company future marketing, goals and directions.
Digital Marketing & StrategyGoogle & Facebook AdsSocial MediaBudget PlanningTeam ManagementApr 2021 - Aug 2022 Senior Digital Marketer 路 Traworld
Handle big to small marketing matters from social media, branding, and digital ads.
Digital Marketing & StrategyGoogle & Facebook AdsSocial MediaJun 2020 - Apr 2021 Sales & Marketing Manager 路 Monae Beauty
Lead and execute all related Digital Experiences including Ecommerce Web Development, Utilities Web Development, Facebook & Google Ads optimized for ROI, media and content direction & design for advertising and social media, developing omnichannel marketing strategy including email marketing, SEO, established e-commerce platforms (such as Shopee, Lazada, AirAsia Shop and more)
Digital Marketing & StrategyGoogle & Facebook AdsSocial MediaWeb DevelopmentJan 2019 - Jun 2020 Marketing Executive 路 Legend Heroes Park
Manage and execute every sales and marketing plan of a Virtual Reality Theme Park business in Macau - Legend Heroes Park. As working in an international business company, I had a chance to connect and work with a lot of big companies, such as Samsung HK, AirAsia, Klook, and involves in various China Marketing Strategies.
Digital Marketing & StrategyGoogle & Facebook AdsSocial MediaSalesEvent Management
Projects
ChadType
An open source minimalist typing game built on latest Next.JS features.
Herlia庐 Naturals
Ecommerce site for Herlia Naturals that built on top of swell.js and Next.JS
Mustang Dance Academy
Dance Academy in Malaysia that consist of marketing, admin, student, instructor, and merchant portals.
QR Generator
An open source QR Code generator with Next.JS severless function.
SK Badminton Academy
Badminton Academy in Malaysia that consist of marketing (WIP), admin, student, and instructor portals.
Traworld
This is an official revamped Traworld marketing that controlled by a custom built CMS. Additional platforms specifically for invoices and receipts management are developed in-house due to certain restriction in business naturue.
Wakesport Malaysia
A marketing site for Wakesport Malaysia, a wake surfing pioneer in Malaysia.
Posts
Highlighting Your Undo And More: An In-Depth Look at undo-glow.nvim for Neovim
Explore undo-glow.nvim, a Neovim plugin that enhances your coding experience by providing visual feedback for text changes.
Unveiling fish-x and fish-fzf
Embark on a transformative journey from Zsh to Fish shell, exploring simplicity, efficiency, and two essential plugins鈥攆ish-x and fish-fzf. Join the exploration of this command-line environment, where each interaction becomes a canvas for creativity and efficiency.
Tools that i am using for web development in 2023
There's lots of amazing tools in the web development world, and these are the ones that I am currently using in 2023.